Public Relations

About Public Relations

Mutual understanding has been considered a prominent principle in management which can accelerate the process of achieving organizational goals. Public relation is one of the most important and valuable factors influencing each and every institutes’ future. Public relation was first considered as professional career in the United States of America. The first public relations’ office was founded by the oil company in 1345 in Iran which demonstrated the importance of utilizing various public relation principles to other companies. This move was inspired by other industrial countries. Office of Information Exchange and Mutual Relations were established in all organizations. Even though public relation came into existence more than half a century ago in Iran, it has not received proper attention or even enough human recourses. Hence, there has not been any written plan in regard with its concept and fundamental responsibilities. Therefore, this department is facing a serious deviation from its goals so that it is often considered a unit which mostly attracts unprofessional and unqualified staffs. This is happening in a world where public relation is a valuable unit which conducts evaluations, plans and assists organizations to achieve their goals.

One of the most important reasons why public relations is falling behind would be managers’ lack of knowledge and attention. Findings show that a strong organizational plan is needed. Furthermore, increasing productivity by motivating colleagues is another major responsibility of this very unit which depicts the dire need of revising human resource and budget regulations of public relations as well as its facilities and responsibilities.

It has been tried to demonstrate the suggested plan for Qom University of Technology’s Public relations which included roles and responsibilities of each unit as well as their aims. It is highly hoped that this would be used as an influential factor in improving this department’s plans.